Expertise
Our Services
We design complete environments. From expansive floral installations to sculptural tablescapes and architectural draping, our work considers the atmosphere of a space as a whole — not simply the flowers within it. Working across weddings, private celebrations, brand events and destination projects, we take on a limited number of commissions each year to ensure depth, detail and distinction.
Weddings
We design intuitively, in conversation with landscape and architecture. Working closely with couples, planners and brands, we create immersive floral environments that feel as though they belong entirely to their setting. We take on only a small number of celebrations each year. This allows space — for depth of thought, for collaboration, for the kind of detail that transforms something beautiful into something unforgettable.
Private events
We design intuitively, in conversation with landscape and architecture. Working closely with couples, planners and brands, we create immersive floral environments that feel as though they belong entirely to their setting. We take on only a small number of celebrations each year. This allows space — for depth of thought, for collaboration, for the kind of detail that transforms something beautiful into something unforgettable.
Brand & Corporate
We design intuitively, in conversation with landscape and architecture. Working closely with couples, planners and brands, we create immersive floral environments that feel as though they belong entirely to their setting. We take on only a small number of celebrations each year. This allows space — for depth of thought, for collaboration, for the kind of detail that transforms something beautiful into something unforgettable.
Destination Projects
We design intuitively, in conversation with landscape and architecture. Working closely with couples, planners and brands, we create immersive floral environments that feel as though they belong entirely to their setting. We take on only a small number of celebrations each year. This allows space — for depth of thought, for collaboration, for the kind of detail that transforms something beautiful into something unforgettable.
Textile & Draping
We design intuitively, in conversation with landscape and architecture. Working closely with couples, planners and brands, we create immersive floral environments that feel as though they belong entirely to their setting. We take on only a small number of celebrations each year. This allows space — for depth of thought, for collaboration, for the kind of detail that transforms something beautiful into something unforgettable.
Workshops
We design intuitively, in conversation with landscape and architecture. Working closely with couples, planners and brands, we create immersive floral environments that feel as though they belong entirely to their setting. We take on only a small number of celebrations each year. This allows space — for depth of thought, for collaboration, for the kind of detail that transforms something beautiful into something unforgettable.
Destination Projects
Italy
United Kingdom
France
Portugal
Italy
Italy
Each year, the studio undertakes a limited number of destination projects. Working internationally, we collaborate with couples to create considered, site-responsive events — shaped by place, season, and intent.
Destination Projects
Workshops
We host occasional workshops and collaborative creative sessions throughout the year. For those seeking deeper learning, our dedicated education offering can be found at The Floristry Retreat.
Textiles & draping
The Good Florist was established in 2012 by Roberta Emmott. With a background in garden design, her work is shaped by seasonality and the natural rhythm of the landscape. Roberta leads each project personally, guiding every concept from its earliest idea to final installation. For her, flowers are not decoration — they are emotion, architecture, and memory held in form.
Brand & Corporate Clients
We are honoured to have created work for private clients including Google, British Vogue and Charlotte Tilbury, alongside deeply personal celebrations for couples across the world. Whether intimate or expansive, every project receives the same care and attention.
Corporate Clients